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Reading a marking key: a worked example, box by box

ICAN Professional, Case Study. Case Study technique, marking and report writing.

5 min read · Updated 6 November 2026

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In this part

A marking key can look like a long list of ticks. Read properly, it is a map of where the marks are. This topic shows how examiners build a key, walks through a sample key box by box and shows how one missed point can cost you a whole grade.

In 30 seconds

Examiners build each key from the facts, technical and ethical knowledge, analysis results, judgements, conclusions and recommendations that fit the case. The key has four parts: executive summary, requirement 1, requirement 2 and overall factors such as appendices and style. In a box with four critical criteria, missing any one drops you a grade.

You never write a marking key in the exam, but reading one tells you what a full-mark answer contains.

How a key is built

Having chosen the skills for the paper, examiners set out the specific criteria for each. These are the possible facts, technical and ethical knowledge, results of analysis, what those results imply, professional judgements, conclusions and recommendations that matter in the case. You are not asked to produce a marking key. It is written from the requirements of each case, so it differs from case to case.

Cases usually ask you to challenge assumptions or apply professional scepticism to figures from people who have their own interests. The requirements often fit together like this: first, an assessment of current financial information, with comparisons and scepticism, and second, an evaluation of a current problem or proposal, covering benefits, risks and ethics. The key therefore has four parts.

  1. Executive summary: a summary of the whole report.
  2. Requirement 1: financial statements analysis and related issues.
  3. Requirement 2: data analysis and related issues.
  4. Overall paper: appendices, structure and communication.

A sample key, box by box

The sample below uses a retail business. Its boxes show only four criteria each, so failing any critical criterion drops a grade.

BoxWhat it rewards in the sample
Executive summary, generalStates the purpose of the report, summarises the two requirements, states assumptions and states reservations, that is, scepticism
Requirement 1: using data and information appropriatelyPlaces the business in context, in its industry and in its lifecycle. Identifies the wider context and the effect of new competition and new technology on retail sales
Requirement 1: identifying issues and optionsOlder revenue streams, the need to keep existing customers, newer streams for younger customers, the pros and cons of internet sales, marketing options
Requirement 1: using professional tools and knowledgeKey numbers, suitable tools, key ratios cross-referenced to the appendix, the effect of inventory valuation on gross profit, the revenue mix
Requirement 1: applying scepticism and ethicsFigures to be used for a bank loan, high closing inventory blamed on price changes, no inventory write-off, a branch manager who just reaches a bonus target, a doubtful change in seasonality
Requirement 1: analytical skills and judgementRevenue trend in naira and percentages, the strength of diverse streams, the effect of stream mix on gross profit, slow growth in new sales
Requirement 1: conclusionsConclusions under a heading on revenue growth, margins, customers and technology, and the effect of recession
Requirement 1: recommendationsKeep diverse streams, build an interactive website, invest in technology and training, keep contact with customers, consider varied locations
Overall: appendicesTabulated figures in naira and percentages, revenue trend and mix, gross profit overall and by stream, inventory days, a logical layout and a flexed key assumption
Overall: structure and styleEnough headings, sensible paragraphs, legible, numbered pages, a disclaimer for an external report, formal and tactful language, correct spelling

How one missed point drops a grade

Take the appendix box above. It has four criteria: a table mixing naira and percentages, the revenue trend and mix, gross profit overall and by stream, and inventory days. Three candidates answer.

Points met and grade earned in a four-criteria boxFour boxes in a row: four points met earns superior achievement and 4 marks, three points earns competent achievement and 3 marks, two points earns below competent and 2 marks, one point earns not competent and 1 mark.4 pointsSA, 4 marks3 pointsCA, 3 marks2 pointsBC, 2 marks1 pointNC, 1 mark
In a four-criteria box, every point you miss costs a mark. SA, CA, BC and NC stand for superior, competent, below competent and not competent achievement.
  • Candidate A meets all four points and earns superior achievement: 4 marks.
  • Candidate B leaves out inventory days and earns competent achievement: 3 marks.
  • Candidate C gives only a ratio table with no trends, no stream split and no inventory days, so only one point is met and the grade is not competent: 1 mark.

The same logic applies to every box. In the May 2015 key for the value chain requirement, the tools box lists four points: recognise the value chain model, consider the primary activities, consider the support activities and apply the model to the case. A candidate who names the model and covers only the primary activities meets two of the four.

Common mistakes

  • Naming a tool but not applying it to the case.
  • Covering half of a model, such as the primary activities only.
  • Leaving out the conclusion heading, so no conclusions can be credited.
  • Missing the scepticism points because the figures are accepted as given.
  • Putting working in the appendix but never carrying the results into the report.

Quick revision

  • Criteria come from the facts, knowledge, analysis, judgements, conclusions and recommendations of the case.
  • Four parts: summary, requirement 1, requirement 2, overall.
  • A box usually shows four critical points. Each missed point can drop a grade.
  • Cover a whole model, not half of it.

Practice questions

These are original questions in the style of the Institute of Chartered Accountants of Nigeria exam. Try each one before you open the answer.

Question 1. In the sample key, a box has four critical criteria and you meet three. Your grade is most likely:

  1. Superior achievement
  2. Competent achievement
  3. Below competent achievement
  4. Void
Show the answer

B. Three points give competent achievement, worth three marks.

Question 2. Which sample box would reward the point that a branch manager just reaches a bonus target?

  1. Using data and information appropriately
  2. Applying scepticism and ethics
  3. Recommendations
  4. Report structure
Show the answer

B. A manager who just reaches a bonus target suggests the figures may have been shaped, which is a scepticism and ethics point.

Question 3. Who writes the marking key?

  1. The candidate, in the appendix
  2. The examiners, from the requirements of each case
  3. The client in the case
  4. The same key is used for every case
Show the answer

B. Candidates never write a key. The examiners build it from each case, so it differs from case to case.

Question 4 (6 marks). A candidate’s appendix shows a table in naira and percentages and the revenue trend. It has no gross profit by stream and no inventory days. State the grade the sample appendix box would award and explain why.

Model answer

Show the model answer to Question 4

Grade (2 marks). The box lists four criteria, and the candidate has met two: the table and the revenue trend. That is below competent achievement, worth two marks. (2)

Reasons (4 marks). Competent achievement needs at least three items and superior achievement needs four. (1) Gross profit by stream and inventory days are missing, so two critical points are not met. (1) Adding either one would lift the grade to competent achievement. (1) Adding both would give superior achievement. (1)

The next topic covers how numbers are rewarded, the grade profile and quality versus quantity.

Pathfinder on Reading a marking key: a worked example, box by box

These are the ICAN Pathfinder questions that test this topic. ICAN owns the questions and the suggested solutions, so we point you to them and do not copy them. Open your Pathfinder, attempt each question under exam conditions, then check your answer against the notes above.

May 2015 key, requirement 1: value chain boxes

The tools box lists four points on the value chain model. Count how many of them your own practice answer would meet.

Revise first: How one missed point drops a grade

November 2015 and May 2016 keys: appendix and report boxes

Both keys end with separate appendix, structure and style boxes. Compare their wording with the overall boxes in the sample key.

Revise first: A sample key, box by box

Source: ICAN Pathfinder, Case Study. Diets covered: May 2015, November 2015 and May 2016.

Spotted a mistake? Tell us and we will check it.

Where this fits

See every past question on Case Study and the topic each one tests in the Pathfinder question finder.

This course builds on Strategic Business Reporting, Strategic Financial Management, Advanced Taxation and Advanced Audit, Assurance and Forensics.

All Case Study topics

You are reading topic 6 of 26.

  1. What the Case Study paper tests and how it differs from other papers01
  2. The four-hour Case Study paper: the case pack, a reading method and a time plan02
  3. Preparing for the Case Study paper: knowledge, analysis, writing and the ten differentiators03
  4. Reading a case and spotting issues: a method you can repeat on any case04
  5. How the Case Study marking key works: boxes, grades and marks05
  6. Reading a marking key: a worked example, box by box06 here
  7. How numerical work is rewarded, the grade profile and quality versus quantity07
  8. Writing the report: type, structure, headings and the report format08
  9. The executive summary: what it contains, how to write it and mistakes to avoid09
  10. Language, style and the disclaimer in a Case Study report10
  11. Financial statements analysis: meaning, types and techniques11
  12. The ratio analysis toolkit for the Case Study12
  13. Financial statements analysis in the Case Study: method, report and worked cases13
  14. Analysing and interpreting a sustainability report14
  15. Financial data analysis: forecasting, budgeting and financial appraisal15
  16. Breakeven, cost-volume-profit analysis and pricing decisions16
  17. Product mix, profitability and short-term and long-term decisions17
  18. Project appraisal, flexing the numbers and sensitivity analysis18
  19. Risk and uncertainty in decision making: expected values, decision trees and perfect information19
  20. Business valuation: purpose, approaches and asset-based methods20
  21. Valuing shares: P/E, earnings yield, dividend yield and dividend growth models21
  22. Accuracy, assumptions and professional scepticism in financial data analysis22
  23. Plausibility, interpretation and using financial data analysis in the exam23
  24. Corporate restructuring, capital reorganisation and capital reduction under CAMA 202024
  25. Capital reconstruction and schemes of arrangement25
  26. Operational and strategic analysis in the Case Study, including business trust and ethics26
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