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Valuing shares: P/E, earnings yield, dividend yield and dividend growth models

ICAN Professional, Case Study. Financial data analysis (30%).

7 min read · Updated 8 November 2026

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In this part

Asset values say what a business owns. Market-based methods say what its profits and dividends are worth. They are the methods most Case Study valuations use, because they reflect earning power. This topic covers the price earnings method, the two yield methods and the dividend valuation models, ending with a worked multi-stage case from a past paper.

In 30 seconds

Price earnings (P/E) value equals earnings per share times a chosen P/E ratio. The earnings yield and dividend yield methods divide earnings or dividend by a yield taken from similar quoted companies, usually raised for a private company’s extra risk.

Dividend valuation models discount future dividends at the cost of equity: with constant dividends the value is d ÷ re, and with constant growth it is d(1 + g) ÷ (re − g). Growth from retained earnings is g = b × r. All of them rest on subjective inputs, so test the inputs.

The price earnings method

The P/E ratio is the market price of a share divided by its annual earnings per share (EPS). A quoted company’s P/E comes straight from its price. For an unquoted company, use the P/E ratio of a similar quoted company. The value is then EPS × estimated P/E ratio. EPS might be last year’s, an average of recent years or a forecast.

The P/E ratio is chosen as one that seems suitable, often the average of similar quoted companies.

Illustration. Babs Nigeria Ltd had EPS of ₦5 last year, expected to rise to ₦8 next year. Similar quoted companies have P/E ratios from 12 to 16, with an average of 14.

BasisWorkingValue per share
Forecast EPS, average P/E8 × 14₦112.00
Forecast EPS, private company P/E of 10.8 (90% of 12)8 × 10.8₦86.40
Last year’s EPS, private company P/E of 10.85 × 10.8₦54.00
Three P/E values for the same companyThree horizontal bars: 112 naira, 86.40 naira and 54 naira per share, from different earnings and P/E choices.8 × 14₦112.008 × 10.8₦86.405 × 10.8₦54.00
Different but defensible inputs give values that differ by a factor of two.

The range shows the method’s weaknesses. It depends on subjective choices of EPS and P/E. It is not scientific. And it uses accounting earnings, not the cash that an investor will receive. Even so it is widely used for valuing a private company seeking a listing and for takeover bids.

Its main strength is simplicity: it gives a quick benchmark for negotiation or for talks on a flotation price.

Earnings yield and dividend yield

Earnings yield. This is a variant of the P/E method with the same weaknesses. Earnings yield = EPS ÷ market price × 100, so price = EPS ÷ earnings yield. A private company should use a higher yield than similar quoted companies, to allow for its higher risk. For example, Debaco Nigeria Ltd earned ₦900,000. At a yield of 9% its equity is worth 900,000 ÷ 0.09 = ₦10,000,000. At 12% it is worth ₦7,500,000.

The gap shows how much the answer depends on an assumed yield.

Dividend yield. Dividend yield = dividend per share ÷ market price × 100, so price = dividend per share ÷ dividend yield. Again a private company would use a higher yield. This method suits small shareholdings, where the holder has little say in management and cares only about the income stream.

Dividend valuation models

The basic idea is that a share is worth the present value of all the dividends the shareholder expects to receive. It is more objective and cash-based than earnings methods. The expected dividends, in perpetuity, are discounted at the cost of equity (re).

SituationFormula (ex-dividend)
Constant dividendValue = d1 ÷ re, where d1 is the dividend from next year
Constant growthValue = d0(1 + g) ÷ (re − g), where d0 is the dividend just paid and g the annual growth rate. Note that d0(1 + g) is the dividend due next year
Growth from reinvested profitg = b × r, where b is the proportion of earnings retained and r the return earned on investments

The formulas assume that dividends are paid annually and that this year’s dividend has just been paid. The value changes with expected dividends, including g, and with the required return.

Example 1. Adeb Nigeria Ltd has just paid ₦5. Dividends should grow at 5% a year and re is 15%.

  1. Value = 5 × 1.05 ÷ (0.15 − 0.05) = ₦52.50.
  2. With no growth the value would be 5 ÷ 0.15 = ₦33.33.

Example 2. Adec Nigeria Ltd has EPS of ₦5 and pays out 40%, so the dividend is ₦2.

  1. It retains 60% and earns 10% on investment, so g = 0.6 × 0.10 = 6%.
  2. With re at 8%, value = 2 × 1.06 ÷ (0.08 − 0.06) = ₦106.
  3. Notice how sensitive this is: a small gap between re and g produces a large value.

Worked past case: multi-stage dividends, Mago Pharmaceuticals

In the November 2014 case the client believed a multi-stage dividend model was best. Profit after tax was ₦92.581 million on 100 million shares. The board planned to pay out 50% of profit, with dividends growing by 10% a year for five years and by 5% a year afterwards. The discount rate was 10%.

  1. Dividend per share now.
    92.581 ÷ 100 × 50% = ₦0.4629.
  2. Years 1 to 5. Dividends are 0.5092, 0.5601, 0.6161, 0.6777 and 0.7455. Because growth equals the 10% discount rate, each has a present value of about ₦0.4629, so the five add up to about ₦2.3145.
  3. Value at the end of year 5.
    The year 6 dividend is 0.7455 × 1.05 = 0.7828.
    Value = 0.7828 ÷ (0.10 − 0.05) = ₦15.66.
  4. Present value of that.
    15.66 × 0.6209 = ₦9.72.
  5. Total.
    2.31 + 9.72 = about ₦12.04 a share.

Judgement. The result is about a third below the quoted price of ₦18. But the model assumes 10% growth for five years when profit had fallen by 43% in the latest year, and a lower growth rate would reduce the value further. The value is also very sensitive to the 5% long-term growth rate.

The client should be advised that the dividend model does not support paying the market price on its own, and that other methods and the reliability of the figures must be checked.

The November 2014 Pathfinder solution writes the dividend per share as 92,561,000 multiplied by 100,000,000 shares, uses profit of 92,561,000 where the accounts show 92,581,000, and writes the terminal formula as 0.1 minus 0.5. The correct workings divide profit by the number of shares, multiply by the 50% payout, and use 0.10 minus 0.05. Its answer of about ₦12 a share agrees with ours. The Pathfinder solution is slightly different from ours.

Choosing between the methods

The case and the purpose should decide which method leads.

SituationMethod to lead with
Takeover of a profitable private companyP/E or earnings yield, then cross-check with a dividend or cash-flow model
Small minority shareholding with no controlDividend yield or a dividend valuation model
Mature company with steady growth in dividendsDividend growth model
Company with changing growth stagesMulti-stage dividend model

Whatever you choose, present at least two methods, explain why they differ and give a range for the offer.

Common mistakes

  • Choosing the P/E or yield without saying where it came from or why a private company needs an adjustment.
  • Using the dividend just paid in the formula as if it were next year’s dividend.
  • Using a growth rate equal to or above the cost of equity, which gives a meaningless value.
  • Presenting a single value from one model with no comparison or sensitivity.
  • Accepting a growth assumption that the trend of profits does not support.

Quick revision

  • P/E value = EPS × P/E. Earnings yield price = EPS ÷ yield. Dividend yield price = DPS ÷ yield.
  • Private company: adjust the P/E down or the yield up for risk.
  • Constant dividend d1 ÷ re.
    Growth d0(1 + g) ÷ (re − g). g = b × r.
  • Multi-stage: discount the early dividends, then a terminal value, then add.
  • Test the inputs and compare methods.

Practice questions

These are original questions in the style of the Institute of Chartered Accountants of Nigeria exam. Try each one before you open the answer.

Question 1. EPS is ₦6 and a suitable P/E ratio is 11. The value per share is:

  1. ₦17
  2. ₦55
  3. ₦66
  4. ₦72
Show the answer

C. 6 × 11 = ₦66.

Question 2. Earnings are ₦600,000 and a suitable earnings yield is 12%. The equity value is:

  1. ₦72,000
  2. ₦720,000
  3. ₦5,000,000
  4. ₦7,200,000
Show the answer

C. 600,000 ÷ 0.12 = ₦5,000,000.

Question 3. A company has just paid ₦4, dividends grow at 4% and re is 14%. The value is closest to:

  1. ₦28.6
  2. ₦30.0
  3. ₦41.6
  4. ₦42.0
Show the answer

C. 4 × 1.04 ÷ (0.14 − 0.04) = 4.16 ÷ 0.10 = ₦41.60.

Question 4. A company retains 50% of earnings and earns 12% on new investment. Dividend growth is:

  1. 6%
  2. 12%
  3. 24%
  4. 50%
Show the answer

A. g = b × r = 0.5 × 12% = 6%.

Question 5 (8 marks). State four weaknesses of earnings-based and dividend-based valuation methods and explain how you would deal with them in a report.

Model answer

Show the model answer to Question 5

Any four weaknesses, two marks each. Subjective inputs: the EPS, P/E or yield is a judgement, so show a range and justify each choice. Not scientific: the P/E method is not an objective valuation, so use it as a benchmark beside other methods. Accounting earnings, not cash: value ought to come from cash received, so cross-check with a dividend or cash-flow model.

Sensitivity to growth and cost of equity: small changes in g or re change the dividend value greatly, so flex both. Private company risk: the figures come from quoted companies, so adjust the P/E down or the yield up and state why.

The next topic covers accuracy, assumptions and professional scepticism in financial data analysis.

Pathfinder on Valuing shares: P/E, earnings yield, dividend yield and dividend growth models

These are the ICAN Pathfinder questions that test this topic. ICAN owns the questions and the suggested solutions, so we point you to them and do not copy them. Open your Pathfinder, attempt each question under exam conditions, then check your answer against the notes above.

November 2014, requirement 1: multi-stage dividend valuation

The client wanted a value per share using a multi-stage dividend model, at a 10% discount rate. The key also asks for comment on the model and its shortcomings. Rebuild the table using the worked case.

Revise first: Worked past case: multi-stage dividends, Mago Pharmaceuticals

November 2017, requirement 2: share valuation models

The requirement asks for a price range based on share valuation models agreed with the target’s board. Use the P/E and dividend sections and compare them.

Revise first: The price earnings method

Source: ICAN Pathfinder, Case Study. Diets covered: November 2014 and November 2017.

Spotted a mistake? Tell us and we will check it.

Where this fits

See every past question on Case Study and the topic each one tests in the Pathfinder question finder.

This course builds on Strategic Business Reporting, Strategic Financial Management, Advanced Taxation and Advanced Audit, Assurance and Forensics.

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  4. Reading a case and spotting issues: a method you can repeat on any case04
  5. How the Case Study marking key works: boxes, grades and marks05
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  18. Project appraisal, flexing the numbers and sensitivity analysis18
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  20. Business valuation: purpose, approaches and asset-based methods20
  21. Valuing shares: P/E, earnings yield, dividend yield and dividend growth models21 here
  22. Accuracy, assumptions and professional scepticism in financial data analysis22
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