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Analysis and interpretation (i): common size and performance ratios

ICAN Professional, Strategic Business Reporting. Syllabus area C, analysing financial statements

11 min read · Updated 8 November 2026

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In this part

A set of financial statements is a page of numbers. By itself it says little. Is a profit of ₦50,000 good? On sales of ₦150,000 it is very good. On sales of ₦5 million it is weak. Analysis turns numbers into judgements by comparing them: with last year, with a target, with a competitor, and with each other.

This topic covers who uses the statements and what they want, common size analysis (vertical and horizontal), rebasing for inflation, return on capital employed (ROCE), return on shareholder capital (ROSC), margins, asset turnover and the working capital ratios. The next topic covers liquidity, debt and investor ratios, the limits of ratios and exam technique. November 2025 Question 3 and May 2026 Question 2 were reports on ratios.

In 30 seconds

Common size analysis shows every line as a percentage of a base: revenue in the statement of profit or loss and total assets in the statement of financial position (vertical), and shows the percentage change from one year to the next (horizontal). ROCE = profit before interest and tax ÷ capital employed (equity + long-term debt, average if possible; for a group include the non-controlling interest).

ROSC = profit after tax ÷ shareholders’ capital. ROCE = profit margin × asset turnover. Receivables days = receivables ÷ revenue × 365; inventory days = inventory ÷ cost of sales × 365; payables days = payables ÷ cost of sales × 365. The cash cycle = inventory days + receivables days − payables days. A ratio only points to a question. The marks are in the explanation and in choosing ratios for the user.

Key terms in plain English

TermWhat it means
Vertical analysisEach line as a percentage of a base in the same year
Horizontal analysisThe percentage change of each line from one year to the next
Capital employedShare capital and reserves plus long-term debt
Asset turnoverRevenue earned for each ₦1 of capital employed
Cash cycleThe days between paying suppliers and collecting from customers
RebasingRestating an earlier figure in later prices so the two years can be compared

Syllabus check

Analysis and interpretation is examinable under syllabus area C. This topic covers:

  • common size, horizontal and trend analysis, and rebasing for inflation;
  • profitability, asset turnover and working capital ratios, linked to what drives them.

CAMA 2020 and analysis

The Companies and Allied Matters Act 2020 (CAMA 2020) requires statements that follow International Financial Reporting Standards (IFRS) and give a true and fair view.

SectionWhat it saysLink to this topic
s. 377(1) and s. 378Directors prepare statements that follow IFRS and give a true and fair viewThe statements are the data for analysis
ss. 379 to 381The provisions on group accounts, as ICAN teaches themGroup ratios use consolidated figures
s. 374(1)The company keeps accounting recordsRecords support the figures used
s. 385The directors’ report covers performance and riskIt explains the movements that ratios show
s. 404(7)The audit committee reviews policies and internal controlIt reviews the performance measures used

Users and what they want

UserMain interestLikely ratios
InvestorReturn, growth, safety of the dividendMargins, ROCE, ROSC, EPS, P/E, dividend cover
LenderInterest paid and loan repaidCash flow, current and quick ratios, gearing, interest cover
Potential buyerProfit and how well it is runMargins, ROCE, asset turnover, working capital days
SupplierBeing paidNet current assets, payables days
EmployeeJob security and payProfitability, cash, pay against profit

Management is not on the list because it has more detailed internal information. In the exam, the question names the user. Pick ratios that help that user decide.

Common size analysis

In the statement of profit or loss the base is revenue. In the statement of financial position the base is total assets. Vertical analysis compares lines within a year (and across years or companies). Horizontal analysis shows the percentage change in each line. Together they show what moved and by how much.

Rebasing for inflation

Nominal growth can mislead when prices rise fast. Restate the earlier year in the later year’s prices (multiply by one plus the inflation rate) and then find the growth.

Return on capital

  • ROCE = profit before interest and tax ÷ capital employed × 100. Capital employed = share capital and reserves + long-term debt (use the average of opening and closing if possible). For a group, include the NCI in capital employed. A large overdraft that is rolled over can be treated as capital employed, with its interest included above the line.
  • ROSC = profit after tax ÷ shareholders’ capital × 100. For a group, use the parent’s shareholders’ capital without the NCI.
  • Return on assets = profit before interest and tax ÷ total assets.

Management usually looks at ROCE and an equity investor at ROSC, so calculate the one the user cares about. Compare either one with the return available elsewhere (for example bond yields), remembering that those are market returns and ROCE is an accounting return. ROCE and ROSC can be managed through the choice of lease, revaluation and the timing of purchases and finance.

Margins and asset turnover

  • Gross profit margin = gross profit ÷ revenue. Net profit margin = profit after tax ÷ revenue. Operating margin = profit before interest and tax ÷ revenue. Be consistent in the definition from year to year.
  • Look at cost ratios too: cost of sales, administration and distribution as a percentage of revenue. A high gross margin with a low net margin means high overheads.
  • Asset turnover = revenue ÷ capital employed (in times). Growth in revenue = (this year − last year) ÷ last year.

The link between them

ROCE = profit margin × asset turnover. A fall in ROCE comes from a lower margin (price or cost problem), a lower asset turnover (more assets or capital for the same sales), or both. This is the first step in explaining any change.

Working capital efficiency

  • Receivables days = receivables ÷ credit sales (or revenue) × 365.
  • Inventory days = inventory ÷ cost of sales × 365.
  • Payables days = payables ÷ cost of purchases (or cost of sales) × 365.
  • Cash cycle = inventory days + receivables days − payables days.

Use average balances where you can, and the closing balances if the question gives only those. Too long a cycle means too much money tied up and a lower ROCE. Too short a cycle (with low working capital) may mean the company is relying on suppliers and its overdraft and is close to a liquidity problem. Watch for seasonal year ends, which distort the balances.

The rules in more depth

Why compare

A ratio on its own says nothing. It needs a benchmark: last year, the budget, the industry or a competitor.

Why a ratio does not give the cause

A fall in margin can come from price cuts, dearer materials, wage rises, a currency change or a change in the product mix. The ratio flags it. Management then finds the reason.

Why averages are better

Year-end balances can be unusually high or low. An average of the opening and closing balances is closer to the position through the year.

Effect on analysis

The best answers link movements: for example, higher inventory days, a lower cash balance and a higher overdraft tell one story.

Worked examples

Example 1: vertical analysis. Revenue was ₦1,500,000 and ₦1,600,000. Cost of sales was ₦500,000 and ₦700,000. Distribution costs were ₦400,000 and ₦450,000. Administrative expenses were ₦300,000 and ₦310,000.

  1. Gross profit: 1,000,000 (66.7%) and 900,000 (56.3%). Net profit: 300,000 (20.0%) and 140,000 (8.8%).
  2. Cost of sales rose from 33.3% to 43.8% of revenue. Distribution rose from 26.7% to 28.1%; administration fell from 20.0% to 19.4%.
  3. The fall in gross margin is the main reason for the fall in net margin from 20.0% to 8.8%.

Example 2: horizontal analysis. Using the figures in Example 1.

  1. Revenue +6.7%; cost of sales +40.0%; gross profit −10.0%; distribution +12.5%; administration +3.3%; net profit −53.3%.
  2. Costs grew far faster than revenue, so profit halved.

Example 3: the statement of financial position. Year 1 and Year 2 (₦’000): non-current assets 4,000 and 5,000; inventory 1,000 and 1,500; receivables 2,000 and 1,000; cash 1,000 and 800; total assets 8,000 and 8,300; equity 3,500 and 2,800; non-current liabilities 2,000 and 2,500; current liabilities 2,500 and 3,000.

  1. Vertical (Year 2): non-current assets 60.2%; inventory 18.1%; receivables 12.0%; cash 9.6%; equity 33.7%; non-current liabilities 30.1%; current liabilities 36.1%.
  2. Horizontal: non-current assets +25%; inventory +50%; receivables −50%; cash −20%; equity −20%.
  3. Comment: assets were expanded and funded by more debt and more current liabilities. Inventory is building up. Cash is falling. Equity fell by ₦700,000, which points to a loss or a large dividend.

Example 4: rebasing. Revenue was ₦1,000,000 in 20X4 and ₦1,200,000 in 20X5. Inflation in 20X5 was 15%.

  1. Nominal growth = 20%.
  2. 20X4 in 20X5 prices = 1,000,000 × 1.15 = 1,150,000.
    Real growth = 1,200,000 ÷ 1,150,000 − 1 = 4.3%.

Example 5: ROCE and ROSC. Company X: share capital 200,000 and share premium 100,000 (both years); retained earnings 500,000 and 600,000; bank loans 200,000 and 500,000. Profit before tax 210,000, interest 30,000, tax 65,000, profit 145,000.

  1. Profit before interest and tax.
    210,000 + 30,000 = 240,000.
  2. Capital employed: opening 1,000,000; closing 1,400,000; average 1,200,000.
    ROCE = 240,000 ÷ 1,200,000 = 20%.
  3. Shareholders’ capital: 800,000 and 900,000; average 850,000.
    ROSC = 145,000 ÷ 850,000 = 17.06%.

Example 6: margin times turnover. Company X had sales of ₦5,800,000.

  1. Profit margin before interest and tax.
    240,000 ÷ 5,800,000 = 4.14%.
    Net margin = 145,000 ÷ 5,800,000 = 2.5%.
  2. Asset turnover.
    5,800,000 ÷ 1,200,000 = 4.83 times.
  3. Check.
    4.14% × 4.83 = 20%, the ROCE.
  4. Growth.
    if the previous year’s sales were ₦5,500,000, growth = 300,000 ÷ 5,500,000 = 5.45%.

Example 7: working capital days. Company Y: inventory ₦300,000 and ₦360,000; receivables ₦400,000 and ₦470,000; payables ₦150,000 and ₦180,000. Sales ₦3,000,000; cost of sales ₦1,800,000.

  1. Averages: inventory 330,000; receivables 435,000; payables 165,000.
  2. Receivables days.
    435,000 ÷ 3,000,000 × 365 = 52.9.
  3. Inventory days.
    330,000 ÷ 1,800,000 × 365 = 66.9.
  4. Payables days.
    165,000 ÷ 1,800,000 × 365 = 33.5.
  5. Cash cycle.
    66.9 + 52.9 − 33.5 = 86.3 days.

Example 8: building the cash cycle. Sales ₦1,200,000; cost of sales ₦1,000,000; inventory ₦250,000 (opening and closing); receivables ₦400,000; payables ₦166,667.

  1. Inventory days.
    250,000 ÷ 1,000,000 × 365 = 91.
  2. Receivables days.
    400,000 ÷ 1,200,000 × 365 = 122.
  3. Payables days.
    166,667 ÷ 1,000,000 × 365 = 61.
  4. Cash cycle.
    91 + 122 − 61 = 152 days.

How to score full marks

  • Name the user and choose ratios that fit them.
  • Show each formula and the numbers used. Do not just write the answer.
  • Be selective. A few ratios with good comments score more than many without.
  • Explain every change with a likely cause and a consequence.
  • Link ratios (for example margin, turnover and ROCE; inventory days and cash).
  • Use the facts in the question and the company’s name.
  • Say what extra information you would want.

Common mistakes in the exam

  • Using profit after interest for ROCE.
  • Using profit before tax as operating profit without adding back interest.
  • Leaving the NCI out of the capital employed of a group.
  • Using revenue for inventory and payables days.
  • Listing numbers without a reason for the change.
  • Mixing definitions of a ratio between years.
  • Ignoring inflation when comparing years.

Quick revision

  • Vertical: percentage of revenue or total assets. Horizontal: percentage change.
  • ROCE = PBIT ÷ capital employed. ROSC = profit after tax ÷ shareholders’ capital.
  • ROCE = margin × asset turnover.
  • Receivables and payables days use revenue and cost of sales; cash cycle = inventory + receivables − payables.
  • Rebase for inflation before comparing growth.
  • CAMA 2020: ss. 377(1), 378, 379 to 381, 374(1), 385, 404(7).

Practice questions

These are original questions written in the style of the Institute of Chartered Accountants of Nigeria (ICAN) exam. Try each one before you open the answer. Full model answers follow the written questions.

Recall check: multiple choice

The real ICAN paper has no multiple-choice section. These questions are for quick recall. The written questions that follow are closer to the exam.

Question 1. In vertical analysis of the statement of profit or loss, the base is:

  1. Total assets
  2. Revenue
  3. Equity
  4. Cost of sales
Show the answer

B. Each line is shown as a percentage of revenue.

Question 2. ROCE uses profit:

  1. After tax
  2. Before interest and tax
  3. Before tax only
  4. After dividends
Show the answer

B. Capital employed includes the debt.

Question 3. ROCE equals:

  1. Margin + turnover
  2. Profit margin × asset turnover
  3. Margin ÷ turnover
  4. Revenue ÷ profit
Show the answer

B. Both parts explain a change.

Question 4. The ROCE of a group includes in capital employed the:

  1. NCI
  2. Associate
  3. Dividend
  4. Tax
Show the answer

A. Because all the debt capital of the group is included.

Question 5. Inventory days are calculated using:

  1. Revenue
  2. Cost of sales
  3. Profit
  4. Purchases of assets
Show the answer

B. Inventory ÷ cost of sales × 365.

Question 6. The cash cycle is:

  1. Inventory + receivables − payables days
  2. Inventory − receivables + payables days
  3. Receivables only
  4. Payables only
Show the answer

A. It is the days from paying suppliers to collecting cash.

Question 7. Revenue rose from ₦100 to ₦120 while prices rose 10%. Real growth is about:

  1. 20%
  2. 9.1%
  3. 10%
  4. 30%
Show the answer

B. 120 ÷ 110 − 1.

Question 8. A high gross margin with a low net margin suggests:

  1. Low overheads
  2. High overheads
  3. High turnover
  4. Low debt
Show the answer

B. Expenses below gross profit are high.

Question 9. A ratio on its own:

  1. Gives the cause of a change
  2. Indicates a question to investigate
  3. Is a forecast
  4. Replaces the statements
Show the answer

B. Management finds the reason.

Question 10. Which section of CAMA 2020 requires the statements to follow IFRS?

  1. Section 378
  2. Section 400
  3. Section 405
  4. Section 409
Show the answer

A. The statements are the data for analysis.

Written questions

Question 11 (10 marks). (a) Explain vertical and horizontal analysis and what each shows. (5 marks) (b) Explain how ROCE is split into margin and asset turnover and why the cash cycle matters. (5 marks)

Question 12 (20 marks). Bello Plc (₦m), Year 1 and Year 2. Revenue 2,000 and 2,400. Cost of sales 1,200 and 1,560. Operating expenses 500 and 560. Finance costs 40 and 60. Inventory 200 and 300. Receivables 250 and 380. Payables 150 and 190. Equity 1,000 and 1,100. Non-current loans 400 and 500. (a) Calculate the gross margin, operating margin (profit before interest and tax), ROCE on closing capital employed and asset turnover for each year, and show that ROCE equals margin times turnover.

(8 marks) (b) Calculate inventory, receivables and payables days using closing balances, and the cash cycle. (6 marks) (c) Comment on the performance for the lender and for an investor. (6 marks)

Question 13 (10 marks). Revenue rose from ₦5,000 to ₦5,600 with inflation of 10%. Cost of sales was ₦3,000 and ₦3,640. (a) Calculate the real growth in revenue. (3 marks) (b) Calculate the gross margin for each year and comment. (4 marks) (c) State two limits of the comparison. (3 marks)

Model answers

Show the model answer to Question 11

(a) Vertical and horizontal (5 marks). Vertical analysis shows each line as a percentage of a base (revenue or total assets) in the same year. (2) It shows the make-up of the statements and changes in structure. (1) Horizontal analysis shows the percentage change in each line between years. (1) Together they show what moved and by how much. (1)

(b) ROCE and cash cycle (5 marks). ROCE = profit margin × asset turnover. (1.5) A fall can come from lower margins or from lower asset turnover. (1.5) A long cash cycle ties up cash and lowers ROCE. (1) A very short cycle with weak working capital may mean reliance on suppliers and a liquidity risk. (1)

Show the model answer to Question 12

(a) Profitability (8 marks).

  1. Gross margin.
    800 ÷ 2,000 = 40.0%
  2. 840 ÷ 2,400 = 35.0%. (2)
  3. Profit before interest and tax.
    2,000 − 1,200 − 500 = 300
  4. 2,400 − 1,560 − 560 = 280.
  5. Operating margin = 15.0% and 11.7%. (2)
  6. Capital employed: 1,400 and 1,600.
  7. ROCE = 21.4% and 17.5%. (2)
  8. Asset turnover.
    2,000 ÷ 1,400 = 1.43 and 2,400 ÷ 1,600 = 1.50.
  9. Check.
    15.0% × 1.43 = 21.4%
  10. 11.7% × 1.50 = 17.5%. (2)

(b) Days (6 marks).

  1. Inventory days.
    200 ÷ 1,200 × 365 = 60.8
  2. 300 ÷ 1,560 × 365 = 70.2. (2)
  3. Receivables days.
    250 ÷ 2,000 × 365 = 45.6
  4. 380 ÷ 2,400 × 365 = 57.8. (2)
  5. Payables days.
    150 ÷ 1,200 × 365 = 45.6
  6. 190 ÷ 1,560 × 365 = 44.5.
  7. Cash cycle: 60.8 and 83.5 days. (2)

(c) Comment (6 marks). Revenue grew 20%, but gross margin fell by five points, so the extra sales were less profitable (price cuts or dearer inputs). (2) Operating margin and ROCE fell, because the extra capital earned less. Asset turnover improved slightly, so the fall is due to margin. (2) The cash cycle lengthened by about 23 days, with slower collection and more inventory.

A lender would worry about cash and the loan growing; an investor about the fall in return despite growth. (2)

Show the model answer to Question 13

(a) Real growth (3 marks).

  1. 5,000 × 1.10 = 5,500.
  2. 5,600 ÷ 5,500 − 1 = 1.8%. (3)

(b) Gross margin (4 marks).

  1. Year 1: 2,000 ÷ 5,000 = 40.0%.
  2. Year 2: 1,960 ÷ 5,600 = 35.0%. (2)
  3. Costs rose faster than revenue, so margin fell by five points. (2)

(c) Limits (3 marks). Using a general inflation rate may not match this entity’s own prices. (1.5) Changes in the product mix or accounting policy may explain part of the change, which the ratios do not show. (1.5)

Pathfinder on Ratio analysis and reports

These are the ICAN Pathfinder questions that test this topic. ICAN owns the questions and the suggested solutions, so we point you to them and do not copy them. Open your Pathfinder, attempt each question under exam conditions, then check your answer against the notes above.

November Diet, 2025, Question 3 (a report on ratios for Dumdum) and May Diet, 2026, Question 2 (a report for Arugungu)

Both questions ask for a report to a named user. ICAN\u2019s solutions calculate ratios such as ROCE, margins and working capital days for each period and then explain the movements. Worked examples 1 to 8 show the layouts.

Revise first: Worked examples

Choosing ratios for the user

Questions name the user and expect you to pick the ratios. See the table of users and ratios.

Revise first: Users and what they want

Source: ICAN Pathfinder, Strategic Business Reporting. Diets covered: November Diet, 2025 and May Diet, 2026.

Spotted a mistake? Tell us and we will check it.

Where this fits

See every past question on Strategic Business Reporting and the topic each one tests in the Pathfinder question finder.

This course builds on Financial Reporting.

All Strategic Business Reporting topics

You are reading topic 50 of 56.

  1. The regulatory framework of strategic business reporting01
  2. Ethical issues in strategic business reporting02
  3. The Conceptual Framework (i): objective, qualitative characteristics, reporting entity and elements03
  4. The Conceptual Framework (ii): recognition, measurement, presentation and capital maintenance04
  5. IAS 1: presentation of financial statements05
  6. IFRS 18 (i): the new statement of profit or loss, categories and subtotals06
  7. IFRS 18 (ii): management-defined performance measures, aggregation and notes07
  8. IAS 34: interim financial reporting08
  9. IAS 24: related party disclosures09
  10. IFRS 8: operating segments10
  11. Other information in the annual report: governance, management commentary and risk reporting11
  12. Corporate social responsibility12
  13. Sustainability reporting13
  14. Integrated reporting14
  15. IAS 8: accounting policies, changes in estimates and errors15
  16. Creative accounting and earnings management16
  17. IFRS 15 (i): revenue and the five-step model17
  18. IFRS 15 (ii): transaction price, other aspects and application18
  19. IAS 16: property, plant and equipment19
  20. IAS 40: investment property20
  21. IAS 38: intangible assets21
  22. IAS 37: provisions, contingent liabilities and contingent assets22
  23. IAS 36 (i): impairment and recoverable amount23
  24. IAS 36 (ii): cash-generating units, goodwill and reversals24
  25. IFRS 5: held for sale and discontinued operations25
  26. IFRS 16 (i): leases and lessee accounting26
  27. IFRS 16 (ii): lessors, and sale and leaseback27
  28. IAS 12 (i): current tax and deferred tax28
  29. IAS 12 (ii): deferred tax in business combinations and single transactions29
  30. IAS 19: employee benefits30
  31. IFRS 2: share-based payment31
  32. IFRS 13: fair value measurement32
  33. IFRS 9 (i): classification and measurement of financial instruments33
  34. IFRS 9 (ii): expected credit losses34
  35. IFRS 9 (iii): hedge accounting35
  36. IAS 32 and IFRS 7: presentation and disclosure of financial instruments36
  37. Sundry standards: IAS 26, IAS 41, IFRS 6, IFRS 14, IFRS for SMEs and SAS 3237
  38. Business combinations (i): groups, IFRS 10 and IFRS 338
  39. Business combinations (ii): consolidation technique and goodwill39
  40. The consolidated statement of profit or loss and other comprehensive income40
  41. Associates and joint ventures: IFRS 11 and IAS 2841
  42. Business combinations achieved in stages42
  43. Disposal of subsidiaries43
  44. Other group standards: IAS 27 and IFRS 1244
  45. Foreign currency (i): IAS 21 and the individual entity45
  46. Foreign currency (ii): translating a foreign operation46
  47. IAS 7 (i): statement of cash flows47
  48. IAS 7 (ii): consolidated statement of cash flows48
  49. IAS 33: earnings per share49
  50. Analysis and interpretation (i): common size, return and efficiency ratios50 here
  51. Analysis and interpretation (ii): liquidity, debt and investor ratios51
  52. IFRS 1: first-time adoption of IFRS52
  53. IFRS 17: insurance contracts53
  54. IFRS 19: subsidiaries without public accountability54
  55. IFRS Practice Statement 1: management commentary55
  56. IFRS Practice Statement 2: making materiality judgements56
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