A cement company in Ogun State reports a good profit. But its kilns are the main source of dust in three villages, its water use is lowering the local water table. The workers’ injury rate is above the industry average. None of this appears in the profit figure.
In time it will appear in fines, legal claims, lost licences, higher insurance, difficulty recruiting and customers who prefer a cleaner supplier. Profit measures the economic result for owners. It does not measure what the business does to the people around it or to the environment, which in the long run decide whether the business can continue. Sustainability measures add these.
This topic explains the idea of a sustainable business and the three pillars (people, planet, profit), why stakeholders beyond the owners matter, triple bottom line reporting, typical environmental and social indicators (including the carbon footprint), the modern grouping of these as environmental, social and governance (ESG) measures, how to design a reporting system, and the limits of the measures.
It builds on the earlier topic on short-termism and financial manipulation of results. The next topic covers the balanced scorecard.
In 30 seconds
To succeed over the long term a business must be sustainable: remain profitable and also consider non-financial aspects. Sustainability is defined by objectives for three areas, the three pillars or three Ps (Elkington, 1994): people (fair practices for employees, community and customers), planet (energy efficiency, less pollution, renewable sources, less waste) and profit (economic value created after the cost of all inputs, including capital).
A stakeholder is anyone who can affect or is affected by the organisation; the wider community is increasingly included. The triple bottom line adds social and environmental bottom lines to the financial one. Typical environmental measures: energy use, carbon dioxide emissions, non-recycled waste; other gases are converted to carbon dioxide equivalent, and total emissions are the carbon footprint.
Typical social measures: community donations, diversity, discrimination complaints, employee satisfaction, recordable injury rate per 1,000 employees. ESG groups these as environmental, social and governance (board, ethics, risk). Reporting system: identify stakeholders; find what matters to each; design metrics; set and communicate targets; build information systems; report transparently. Limits: measures vary between companies and are hard to compare, can be unreliable or claimed misleadingly (greenwashing), and may conflict with short-term profit.
Full marks come from definitions, relevant measures and a view on their use.
Sustainability, stakeholders and the triple bottom line
The three pillars
A sustainable business meets today’s needs without damaging the ability to meet future needs. Performance objectives are set for three aspects, known as the three pillars of sustainability or the three Ps:
- People (social): fair and beneficial business practices for employees, the community in which the company operates, and customers.
- Planet (natural capital): sustainable environmental practices. Indicators include improving energy efficiency, minimising pollution, using renewable materials and sources of energy and avoiding non-renewable ones, and minimising waste, for example by recycling.
- Profit (economic): the economic value created after deducting the cost of all inputs, including the capital tied up; the real economic impact of the organisation on its economic environment.
A business is unlikely to survive over the long term unless it gives due weight to people and planet as well as to profit.
Stakeholders
A stakeholder is a person, group or organisation that has an interest in an organisation: anybody who can affect it or is affected by it. The primary stakeholders are owners, employees, customers and suppliers. Globalisation, environmental and social awareness and faster communication have widened the view to include the community at large and regulators.
There is a growing understanding that companies may increase economic wealth while society becomes poorer through damage to the environment. A successful business must be financially secure, limit its harm and meet the expectations of society. Many companies therefore report social and environmental goals and results in a strategic report or sustainability report, as well as their financial statements.
Triple bottom line
In traditional reporting the “bottom line” is the profit or loss. Critics argue that it leaves out the full cost of the business. If a mine makes a profit but pollutes the local water, causing illness among people and livestock, the financial statements show only the profit and not the cost to society.
The triple bottom line (TBL or 3BL) adds two further bottom lines, social and environmental, to the economic, as a framework that builds sustainability into decisions and evaluates performance more broadly.
Measures, ESG and reporting
Environmental measures
Measures differ with the size and nature of the business. A major global company using TBL reported energy use (thousands of GWh), carbon dioxide emissions (tonnes) and production of non-recycled waste (tonnes). Emissions of other gases can be converted into a carbon dioxide equivalent so that all emissions are expressed in one measure; the total is the company’s carbon footprint.
Others: water use, share of recycled materials, share of renewable energy, spills and fines. Some companies publish targets, for instance to replace non-recyclable plastic with recyclable or biodegradable materials.
Social measures
Donations to communities and sponsorships; diversity (percentage of women and of minority groups among employees); the number of discrimination complaints; employee satisfaction from surveys; and the recordable injury rate per 1,000 employees; also training, staff turnover, pay equity and local sourcing.
ESG
Investors, lenders and regulators now use the grouping environmental, social and governance (ESG). Governance measures concern how the company is run: independence and diversity of the board, ethics and anti-corruption policies, whistleblowing, executive pay linked to long-term and sustainability targets, and risk management.
In Nigeria the Financial Reporting Council has adopted the IFRS sustainability standards (IFRS S1 and S2) without local change and set a roadmap (amended in 2026): public interest entities, including public companies, must report for periods beginning on or after 1 January 2028 and small and medium-sized entities from 1 January 2030, after a readiness test.
The Securities and Exchange Commission has asked public companies for adoption plans, so these measures are moving from voluntary reports into regulated reporting. This was checked against current sources in November 2026; check again before an exam, as dates can change.
A system for social and environmental reporting
Traditional performance systems serve owners and management and are extensions of the financial reporting system, so they do not explain social and environmental effects. To design one that does, a company should:
- Identify its stakeholders.
- Find out what aspects of performance matter to each group.
- Design metrics to show performance in each area.
- Set targets for each metric and communicate them to stakeholders.
- Design information systems that combine data collection and processing so that performance can be measured against the metrics.
- Report transparently to stakeholder groups.
Limits and problems
- Measures differ widely between companies, so comparison is hard; there is no single total comparable to profit.
- Measurement and cost. Data may be hard to collect reliably; some effects (harm to a community) cannot be valued in money.
- Conflict with short-term profit and with other targets, particularly where managers are paid on annual profit.
- Greenwashing: claims of environmental performance that are exaggerated or misleading, which damage trust.
- Focus on what is measured. Managers may improve the indicator, not the real impact.
Management accountants help by designing the measures, linking them to strategy (for example as a perspective of the balanced scorecard), costing environmental projects, and checking the reliability of reported data.
Layouts for sustainability measures
- Convert each gas to carbon dioxide equivalent using the conversion factor; add for the footprint.
- Intensity: emissions ÷ revenue (or output).
- Change against last year and against target.
- Social rates: number ÷ employees (× 1,000 for injuries); percentages.
- Comment and link to risk and strategy.
Conversion factors are given in a question; here methane is taken as 28 and nitrous oxide as 265 times carbon dioxide over 100 years.
Worked examples
Example 1: carbon footprint. A factory emits 12,000 tonnes of carbon dioxide, 400 tonnes of methane and 50 tonnes of nitrous oxide in a year; revenue is ₦9,000m. Required: the carbon dioxide equivalent, the intensity and a target of an 8% fall.
- Methane.
400 × 28 = 11,200 tonnes CO₂e.
Nitrous oxide: 50 × 265 = 13,250. - Footprint.
12,000 + 11,200 + 13,250 = 36,450 tonnes CO₂e. - Intensity.
36,450 ÷ 9,000 = 4.05 tonnes per ₦m of revenue. - Target.
An 8% reduction: 36,450 × 0.92 = 33,534 tonnes. - Comment. Methane and nitrous oxide together are more than two-thirds of the footprint, although they are only 450 tonnes in weight, so a plan that looked at carbon dioxide alone would miss most of the problem.
Example 2: social indicators. This year there were 18 recordable injuries among 2,400 employees, of whom 540 are women. Last year there were 27 injuries among 2,250 employees. Required: the injury rate and the proportion of women.
- Injury rate.
This year 18 ÷ 2,400 × 1,000 = 7.5 per 1,000
last year 27 ÷ 2,250 × 1,000 = 12.0.
Safety has improved by 37.5%. - Women.
540 ÷ 2,400 = 22.5%. - Comment. The fall in injuries is a good sign, but the figure should be compared with the industry and with a target. The 22.5% for women may be below the company’s diversity aim.
Expect variants: conversion of several gases, a requirement to design indicators for stakeholders named in the case, a discussion of why a company should report beyond profit, and a requirement to describe a sustainability report.
Environmental management accounting
Environmental management accounting (EMA) identifies, measures and uses information on the environmental effects of an organisation, in physical terms (energy, water, materials, waste, emissions) and in money terms (the cost of waste, pollution control, clean-up and fines, and the savings from using less). It helps to find hidden costs, such as the purchase cost of materials that end up as waste, to set targets and to cost environmental projects.
Reasons why companies need to report their environmental activities in Nigeria include:
- legal and regulatory requirements
- the move of sustainability reporting towards mandatory status for public interest entities
- the expectations of investors and lenders who judge risk
- the licence to operate granted by local communities
- reputation and brand value
- cost savings from efficient use of resources
- the avoidance of fines, claims and clean-up costs
Common mistakes
- Confusing the three Ps. People is social, planet is environment, profit is economic.
- Forgetting to convert gases to a common measure.
- Listing measures without linking them to a stakeholder or objective.
- Treating sustainability as separate from profit. Long-term profit depends on it.
- Ignoring limits such as comparability and greenwashing.
- Quoting regulation without checking it is current.
Quick revision
- Three Ps: people, planet, profit. Triple bottom line: economic, social, environmental.
- Carbon footprint = all emissions in CO₂ equivalent. Injury rate per 1,000 employees.
- ESG adds governance. Reporting system: stakeholders → interests → metrics → targets → systems → report.
How the marks are earned
- Definitions and the link to long-term success.
- Measures chosen for the stakeholder.
- Limits and a view on their use.
Practice questions
These are original questions, written in the style of the Skills examination. Work each one before you open the answer.
Recall check: multiple choice
Question 1. The three pillars of sustainability are:
- Economic, social and environmental performance
- Cost, price and volume
- Debt, equity and cash
- Plan, do, check
Show the answer
A. Also called people, planet and profit.
Question 2. “Planet” refers to:
- Fair treatment of staff
- Profit after capital cost
- Sustainable environmental practices
- Governance
Show the answer
C. Energy, pollution and waste.
Question 3. The triple bottom line adds to the financial bottom line:
- Tax and interest
- Social and environmental
- Cash and stock
- Debt and equity
Show the answer
B. To show the full cost of the business.
Question 4. A carbon footprint is:
- A tax
- A shoe size
- A fuel price
- Total emissions expressed as carbon dioxide equivalent
Show the answer
D. Other gases are converted to CO₂ equivalent.
Question 5. A social performance indicator is:
- The recordable injury rate per 1,000 employees
- Carbon emissions
- Gearing
- Gross margin
Show the answer
A. Diversity and satisfaction are others.
Question 6. The first step in designing a social and environmental reporting system is to:
- Set targets
- Report
- Identify stakeholders
- Buy software
Show the answer
C. Then find what matters to each.
Question 7. A stakeholder is:
- Only a shareholder
- Anyone who can affect or is affected by the organisation
- A supplier only
- A customer only
Show the answer
B. It includes the community.
Question 8. A problem with sustainability measures is that they:
- Are all the same
- Are always cash
- Are compulsory
- Vary widely and are hard to compare
Show the answer
D. Greenwashing is a further risk.
Question 9. A governance measure in ESG is:
- Board independence and ethics policies
- Energy use
- Injury rate
- Waste
Show the answer
A. It concerns how the company is run.
Question 10. Greenwashing is:
- Cleaning a factory
- Recycling
- Misleading claims about environmental performance
- A tax relief
Show the answer
C. It destroys trust.
Section B style: written questions
Question 11 (10 marks). (a) Explain the three pillars of sustainability. (6 marks) (b) Define a stakeholder and name TWO groups beyond the owners. (2 marks) (c) State TWO problems with sustainability measures. (2 marks)
Question 12 (15 marks). A company emitted 8,000 tonnes of carbon dioxide and 300 tonnes of methane (28 times as damaging as carbon dioxide) this year, against a total of 18,000 tonnes carbon dioxide equivalent last year. Revenue is ₦6,200m.
(a) Calculate this year’s carbon dioxide equivalent. (3 marks) (b) Calculate emissions per ₦m of revenue. (3 marks) (c) Calculate the percentage change. (3 marks) (d) State THREE other environmental or social indicators. (3 marks) (e) State THREE limits of such measures. (3 marks)
Question 13 (20 marks). (a) Explain triple bottom line reporting with an example of a cost to society that the profit figure omits. (6 marks) (b) Describe the steps in designing a system for social and environmental reporting. (6 marks) (c) Discuss why sustainability measures matter to long-term performance, and the problems in using them. (8 marks)
Model answers
Show the model answer to Question 11
(a) People: fair practices for employees, community and customers. Planet: sustainable environmental practices such as energy efficiency, less pollution, renewables and waste reduction. Profit: economic value created after all costs, including capital (2 each).
(b) A person, group or organisation that can affect or is affected by the organisation; for example employees and the local community (2).
(c) Any two: hard to compare; hard to measure; conflict with short-term profit; greenwashing (2).
Show the model answer to Question 12
(a)
- Methane 300 × 28 = 8,400
- total 8,000 + 8,400 = 16,400 tonnes CO₂e (3).
(b) 16,400 ÷ 6,200 = 2.65 tonnes per ₦m (3).
(c) (18,000 − 16,400) ÷ 18,000 = 8.9% reduction (3).
(d) Any three: energy use; water use; non-recycled waste; injury rate; diversity; employee satisfaction; community donations (3).
(e) Any three: differences between companies; measurement difficulty; conflict with short-term profit; greenwashing; focus on the indicator not the impact (3).
Show the model answer to Question 13
(a) TBL adds social and environmental bottom lines to the economic one. Example: a mine that makes a profit but pollutes the local water supply, harming people and livestock; the profit does not show the cost to society (6).
(b) Identify stakeholders; find what is important to each; design metrics; set and communicate targets; design information systems that combine data collection and processing; report transparently (6).
(c) A business will not survive long unless it considers people and planet as well as profit: poor environmental or social performance leads to fines, claims, lost licences and customers, and difficulty recruiting; stakeholders and regulators increasingly expect reporting. Problems: measures vary and are hard to compare; difficult to measure and value; conflict with short-term profit; greenwashing; managers may focus on the indicator (8).
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